Giovanni Organic Hair Straightening Elixir is a premiere hair straightening gel. Straight Fast! is the ultimate non-chemical curl relaxer. This type of product is popular as straight hair is a very fashionable trend and has been for quite awhile. The benefit of Straight Fast! is that it greatly reduces friction from the brush and also acts as a buffer against heat when blow-drying. Straight Fast! smoothes waves and curls for toally silky smooth texture. It washes out completely and there is no build-up.